The term “gamification” means different things to different people.
To me, gamification meant games like Spent, which challenges the player with surviving poverty and homelessness. The ultimate goal of Spent is to pay rent at the end of the month, but along the way it forces you to choose between, for example, putting a healthy meal on the table or keeping the heat running.
While that’s a poignant example of the power of gamification, the concept can be applied to countless other areas, according to Don Low, director of marketing for local agency Mindspace.
For the uninitiated, gamification refers to the use of game logic and mechanics in non-game concepts. Applications of gamification can improve user engagement, motivate exercise, improve learning, increase data quality and more.